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Webinar Registration
How To Spark A Conversation Revolution -- AND Keep Your Job
Date: January 30, 2009
Time: 2pm EST, 11am PST
Speaker: Charlene Li, author of Groundswell: Winning in a World Transformed by Social Technologies
Let's face it - participatory marketing is hard, REALLY hard. It flies in the face of everything marketers are trained to do -- craft and deliver a message, measure sales, rinse, and repeat. In contrast, conversations meander and sometimes turn on you. The thought of engaging customers in a conversation often sends experienced marketers into a cold sweat. This session will provide a framework on how to identify where your participatory marketing efforts will have the greatest impact, how to get started, and most importantly, how to break down internal resistance to engagement.
Go Back
Date: January 30, 2009
Time: 2pm EST, 11am PST
Speaker: Charlene Li, author of Groundswell: Winning in a World Transformed by Social Technologies
Let's face it - participatory marketing is hard, REALLY hard. It flies in the face of everything marketers are trained to do -- craft and deliver a message, measure sales, rinse, and repeat. In contrast, conversations meander and sometimes turn on you. The thought of engaging customers in a conversation often sends experienced marketers into a cold sweat. This session will provide a framework on how to identify where your participatory marketing efforts will have the greatest impact, how to get started, and most importantly, how to break down internal resistance to engagement.
Go Back
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Marketing is in the midst of a paradigm shift. The rise of a semantic and "social" internet is ushering in a new era in marketing defined by consumer participation and control. The PMN was established to give marketers the knowledge and know-how necessary to start marketing with customers rather than at customers. Join Today.
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