Gen Y has spoken once again. In the latest PMN and Pace University survey we explored Gen Y’s usage and attitudes toward texting, mobile marketing, email, social networks and more. The results were enlightening. While Generation Yers do indeed spend considerable time on social networks, when asked what they would least like to give up for one week, only nine percent said social networks! In fact, the media Gen Y apparently can’t live without was…drum roll please….yup, old-fashioned email and texting.



So what’s going on here? Could it be that there is a clear division across media that includes “nice to have” non-essential sites (like Twitter and facebook) and “must have” productivity and communication tools (like email and texting)? Should Twitter and facebook be worried given they are considered less of a necessity? While no one is asking Gen Y to choose, the question is an important one for every social network and/or community player – what should you be doing now to avoid becoming just another community causality like GeoCities. For more information about our latest survey, visit the PMN website or check out some of the news coverage and let me know what you think.

Gen Y Holds Tight To Email And Texting
eMarketer: November 4, 2009 

Probing GenY'ers
MediaPost: October 27, 2009

Tech Additions: Email and Texting Top Social Media In Gen Y [Study]
Mashable: October 20, 2009

‘Til Next Time