To celebrate its 10th anniversary Google recently announced Project 10 to the 100th, a worldwide call for ideas to help change the world by helping people. With a $10 million dollar commitment, Google hopes to encourage individuals to think big. But perhaps more significant is that Google “Project 10 to the 100th” is another example of participatory marketing in action. Using its global reach, brand power and a lot of money Google hopes to charge up individuals and put them in charge of a big, bold and altruistic project.

The results so far? Well over 100,000 entries were received by the deadline, October 20, 2008. Millions more are expected to get involved on January 27th when Google will post one hundred ideas and ask the public to choose twenty five semi-finalist. The hope is that with Google’s financial support of the winning idea, it will be implemented and affect millions more worldwide. Now that is Participatory Marketing for the greater good in action. To review the 100 best ideas and vote visit the website and sign up for Google’s reminder.

Good or bad idea? Worth the $10 million or not? Tell us what you think?