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DMA/PMN Social Media Spotlight
April 27, 2010 | 8:30 am - 5:00 pm (ET) |DMA Seminar Center, NYC
The DMA social media council and the Participatory Marketing Network (PMN) are hosting a "Spotlight" on Social Media. This event gives you the opportunity to hear from top brands and experts on how they have applied Social media to their businesses and how you can apply their approach to your business.
The Social Media Spotlight series serves as a forum for Social Media Marketing practitioners to share best practices, promote the dissemination of expertise and education to Direct Marketers seeking to understand how to employ social media as a marketing channel.
For a B2B or B2C marketer this is an opportunity to better understand how to activate prospects and customers through social media activities.
Who Should Attend
Marketing executives, agency creative professionals, direct response marketers, email marketers, non profit fundraisers, database marketers, practicing mobile marketers, public relations professionals, broadcasters, advertisers, or any other professional engaged with brand or direct response programs.
Event Outline
Brand Spotlight:
Host with the Most: How AIR MILES Uses Wit and Wisdom to Win the Social Media Space
Speaker: Emmie Fukuchi, Senior Director and General Manager, eBusiness, AIR MILES Reward Program
From the development of an online living room that has attracted over 750,000 visitors to the creation of "mile-ionaires" nationwide, Loyalty One's AIR MILES' Rewards Program has harnessed the power of social media with meaning and mirth. The program's successful AIR MILES Community, where members can share tips on earning rewards while at the same time provide feedback to sponsors, has attracted two million page views since its launch in March 2009. And its Mile-ionaire contest, encouraging players to embellish their uploaded photos with points-earned clothes and accessories, quickly went viral. At the same time AIR MILES is able to measure the effects of all this word-of-mouth communication using transactional behavior analytics and extensive research by COLLOQUY.
In this presentation, AIR MILES will discuss how it is integrating social media across communication channels, creating new and interesting ways to engage its member collectors. It will reveal some of its tests and learnings, and the impact social media has had on its engagement and profitability.
Social Media Goes Mobile with Cisco
Speaker: Susan Darby, Network on Wheels Marketing Program Manager, Cisco
Join Susan as she shares how Cisco uses social media to expand their marketing reach in conjunction with an experiential mobile marketing program. This session will provide an in-depth view of the strategy, development, execution and metrics used to execute this highly successful campaign. Susan will also share several key take-aways from Cisco's results and how they intend to incorporate them into their future plans. Whether your focus is B2C or B2B you will walk away from this session with some clear tips to give your program a jump start.
Social Media Case Study:
Harvesting the Power of Social Intelligence
Speaker: TBD
Acxiom will explore case studies highlighting the power of social data to support insights and analysis that can drive improved campaign performance. This presentation will cover:
Social Media Tips & Tricks: How to Build Fans & Followers
Speaker: Vivek Sodera, co-founder of Social Media Data Company Rapleaf
Do you know who your customers are? Where they hang out, what they do online, or how influential they are? Understanding the social graph and more importantly who are the key influencers for your brand, product or service has become a key component of any effective social media strategy. Rapleaf will discuss tips, tricks, and strategies companies can and are using to understand their customer's social graph and how this information can be leveraged to grow your audience and marketing program success on Facebook and Twitter.
Brand Spotlight:
Connecting Brands and Fans on Facebook
Speaker: Sean Mahoney, Account Executive, Facebook
The stats are astounding - 300 million worldwide users, #1 in daily reach, #1 in time spent, #1 in user loyalty - but for marketers one question remains? How do I weave my brand into the Facebook experience and a user's life? In this session, we'll hear from Facebook who will share case studies from leading brands who have been successful in leveraging Facebook to connect and engage customers and key prospects.
Brand Spotlight:
Host with the Most: How AIR MILES Uses Wit and Wisdom to Win the Social Media Space
Speaker: Emmie Fukuchi, Senior Director and General Manager, eBusiness, AIR MILES Reward Program
From the development of an online living room that has attracted over 750,000 visitors to the creation of "mile-ionaires" nationwide, Loyalty One's AIR MILES' Rewards Program has harnessed the power of social media with meaning and mirth. The program's successful AIR MILES Community, where members can share tips on earning rewards while at the same time provide feedback to sponsors, has attracted two million page views since its launch in March 2009. And its Mile-ionaire contest, encouraging players to embellish their uploaded photos with points-earned clothes and accessories, quickly went viral. At the same time AIR MILES is able to measure the effects of all this word-of-mouth communication using transactional behavior analytics and extensive research by COLLOQUY.
In this presentation, AIR MILES will discuss how it is integrating social media across communication channels, creating new and interesting ways to engage its member collectors. It will reveal some of its tests and learnings, and the impact social media has had on its engagement and profitability.
- AIR MILES' social media strategy, from building vs. joining a community, to using the Forrester POST Methodology (People, Objectives, Strategy, Technology)
- Examples of test programs and lessons learned
- Its social media programs across the social spectrum, including promotional social media
- The effect of word-of-mouth in loyalty program engagement and participation
Social Media Goes Mobile with Cisco
Speaker: Susan Darby, Network on Wheels Marketing Program Manager, Cisco
Join Susan as she shares how Cisco uses social media to expand their marketing reach in conjunction with an experiential mobile marketing program. This session will provide an in-depth view of the strategy, development, execution and metrics used to execute this highly successful campaign. Susan will also share several key take-aways from Cisco's results and how they intend to incorporate them into their future plans. Whether your focus is B2C or B2B you will walk away from this session with some clear tips to give your program a jump start.
Social Media Case Study:
Harvesting the Power of Social Intelligence
Speaker: TBD
Acxiom will explore case studies highlighting the power of social data to support insights and analysis that can drive improved campaign performance. This presentation will cover:
- Mapping and connecting with socially active consumers drives intelligence. As an illustration Acxiom will share the findings from its "Social Index" - an aggregate analyzed view of social media behavior drawn from a variety of Fortune 500 clients.
- Social Listening powers the development of social insights and provides the opportunity to set benchmarks. Case studies will illustrate the use of social media listening for benchmarketing.
- Acxiom measures responses of individuals in social media campaigns. Based on this experience, Acxiom will present case studies to show how focusing on the highly social improves engagement and performance.
Social Media Tips & Tricks: How to Build Fans & Followers
Speaker: Vivek Sodera, co-founder of Social Media Data Company Rapleaf
Do you know who your customers are? Where they hang out, what they do online, or how influential they are? Understanding the social graph and more importantly who are the key influencers for your brand, product or service has become a key component of any effective social media strategy. Rapleaf will discuss tips, tricks, and strategies companies can and are using to understand their customer's social graph and how this information can be leveraged to grow your audience and marketing program success on Facebook and Twitter.
Brand Spotlight:
Connecting Brands and Fans on Facebook
Speaker: Sean Mahoney, Account Executive, Facebook
The stats are astounding - 300 million worldwide users, #1 in daily reach, #1 in time spent, #1 in user loyalty - but for marketers one question remains? How do I weave my brand into the Facebook experience and a user's life? In this session, we'll hear from Facebook who will share case studies from leading brands who have been successful in leveraging Facebook to connect and engage customers and key prospects.
Network Reception
Cap off this information-packed day with a Sponsored Networking Wine & Beer hour. Delegates can network and mingle with speakers, moderators, sponsors and DMA executives.Registrations Rates:
PMN Members: $299
Non Member: $499
Space limited! To Register Click Here and use code PMN when you register.
JOIN THE PARTICIPATORY MARKETING NETWORK:
Marketing is in the midst of a paradigm shift. The rise of a semantic and "social" internet is ushering in a new era in marketing defined by consumer participation and control. The PMN was established to give marketers the knowledge and know-how necessary to start marketing with customers rather than at customers. Join Today.
SEARCH THE PMN:
- Participate as often as you want
- Win cool prizes
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